Geoblocking in 2020

The European Commission published the conclusions of its first short-term review of the 2018 Geo-blocking Regulation, which prohibits unjustified geographical restrictions in the sale of goods and services within the EU. The Geo-blocking Regulation (EU) 2018/302 (GBR) addressed the issue of unjustified “geo-blocking” and other forms of discrimination based on customers’ nationality, place of residence or place of establishment within the EU’s internal market.

The report found that consumer awareness of what geo-blocking entails is good and there is a sizable increase in retailer compliance especially when it comes to the online shopping process, coupled with an increase in cross-border shopping and delivery in the e-commerce sector.

Read the European Commission Geo-Blocking Report here:



The European Commission’s report is based on findings of the 2019 Mystery Shopping Survey (MSS) on territorial restrictions and geo-blocking in the European Digital Single Market here.



The Commission will also continue to raise awareness on geo-blocking and geo-discrimination via the European Consumer Centres. The enforcement body for the implementation of the Geoblocking Regulation in Ireland is The Competition and Consumer Protection Commission with information and assistance being provided by the European Consumer Centre Ireland. Infringements under the Geoblocking regulation will come under the Consumer Protection Act 2007 (No. 19 of 2007) and S.I. No. 513 of 2018 European Union (Unjustified Geo-Blocking Of Consumers) Regulations 2018.


The ban on geo-blocking is an important element of the digital single market


Read the geo-blocking Q&A here:



Learn more about geo-blocking in the European Union here:

2019 Geoblocking Position Paper En