Eurostat figures show majority of Irish holiday-makers book air travel and tourist accommodation online
Irish holiday-makers are becoming more confident online with 75.1 per cent booking air transport online and 55.8 per cent using this method to secure tourist accommodation.
Research released by Eurostat, the statistical office of the European Union, shows that on average 67.4 per cent of EU holiday-makers booked their air tickets online while 54.8 per cent booked their tourist accommodation online.
The figures for Ireland further shows that 51.6 per cent of tourist accommodation booked online was for domestic travel while 59.5 per cent was for trips abroad.
63% of Irish used internet for goods and services
In 2015, 65 per cent of Europeans who used the internet bought or ordered goods or services online. More than half of those who shopped online (52 per cent, or 34 per cent of internet users) bought or ordered holiday accommodation and/or other travel arrangements such as transport tickets or car hire. Forty per cent of those who bought or ordered any goods or services online booked holiday accommodation (or 26 per cent of all internet users), while 37 per cent bought or ordered other travel arrangements online (or 24 per cent of all internet users). Of those Irish residents who used the internet in the last 12 months, 63 per cent used it to buy goods or services, 34 per cent was in relation to holiday accommodation, 36 per cent was for other travel arrangements such as transport tickets and car hire, and 41 per cent was for at least one or two services.
Accommodation sector more likely to provide online ordering/reservation service
Enterprises working in the accommodation sector in 2015 were far more likely to provide an online ordering/reservation service at 74 per cent than the average (17 per cent). Of the 75 per cent of Irish enterprises (with 10 or more employees) who have a website or homepage, 97 per cent were in the accommodation sector and 86 per cent of these provided an online ordering or reservation service.
Your consumer rights for air travel, buying goods and services, shopping online, and car rental
Given the number of Irish residents using air travel for holidays and booking tourist accommodation online, the importance of knowing your consumer rights in these areas continues to grow.
To find out more about your air passenger rights see ECC Ireland’s air travel page. There are also informative pages about your consumer rights for buying goods and services, your rights when shopping online, and car rental advice and tips.Return to top