Selling in the EU comes with a range of obligations and requirements with respect to:
Product requirements
Other recommendations are issued by OECD, such as:
Good practice guide on consumer data
from the OECD Recommendation on Consumer Protection in E-Commerce analyses issues associated with consumer data practices, and focuses on deceptive representations about consumer data practices, misrepresentations by omission; and unfair consumer data practices. It provides key business tips to comply with consumer protection principles under the E-commerce Recommendation.
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Good practice guide on online advertising
offers practical guidance offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers.
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Good practice guide on online consumer ratings and reviews
provides practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices.
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