Have you been shopping online only to be redirected to another version of the website without your permission? Or, have you been prevented from using a website and denied access due to your location? Geo-blocking is against the law, read on to find out what this means for you.
Geo-blocking is the unequal treatment of consumers based on their nationality, place of residence or location. For example:
Under specific laws, called Geo-blocking Regulations, all consumers within the EU are treated equally and have the opportunity to shop on websites based in other countries with the same pricing and terms of sale. This means you have the right to access:
Businesses can decide the locations to which they will deliver. However, if they don’t deliver to your specific location, they must offer you the option to have your order delivered to another location, to which they do deliver. They must also clearly state the terms of their delivery service on their website and during the order process.